Association Digital Marketing
Attract new members and sell products with digital advertising
Targeted digital advertising campaigns can be used to recruit members, sell more conference registrations, promote educational offerings and more.
Stay ahead of the competition and grow your association’s membership by implementing advanced digital advertising strategies and technologies. Multiview’s team of digital marketing experts help over 1,200 associations achieve their goals every year through targeted digital advertising campaigns. See how we can help your association too.
- Full-service Advertising: We offer full-service support to associations to ensure the success of your advertising campaigns. Our team of digital advertising experts are IAB certified and committed to providing ongoing strategic insights and optimizations for your campaigns.
- Website Retargeting: Most prospective members don’t convert on their first visit to your website, but website retargeting ads make sure your association stays top-of-mind even after visitors click away. Retargeting ads are displayed to previous website visitors as they surf the web, inviting them to learn more about your association and to return to your website.
- Persona Targeting: Want to attract new members to your association? Using a profile of your ideal member, Multiview can search the web for similar individuals and display ads for your association as they browse their favorite websites and social media. This targeted form of advertising ensures your marketing dollars are spent efficiently and generate the best return on your investment.
- Behavioral Targeting: Behavioral targeting leverages current data about your potential members’ online activity — like certification searches, content consumed, and competitor research — to find users who have already shown interest in your solutions and target them with your ads.
- Social Media Targeting: The advanced audience-targeting techniques Facebook, LinkedIn, and Instagram use in their advertising efforts, coupled with Multiview’s proprietary data and expertise, allows Multiview to find the industry professionals you are looking for and place your association’s message in their personal social feeds.
- Geo-Targeting: Whether it's your association’s tradeshow, or another industry event, geo-targeting allows you serve ads to industry professionals within a certain radius of the event venue.
- Sector Targeting: Prospective members browse the Internet on a multitude of sites, constantly ingesting content that is relevant to them. Sector Targeting allows you to put your association’s advertisements in front of prospects on those targeted industry sites.
- PPC: Over 5.6 billion searches are performed each day. Is your association appearing at the top of search results for your target audience? If not, PPC ads can get your association in front of prospective members when they search online for industry resources. With PPC, Multiview can position your association at or near the top of Google, Microsoft, and Yahoo search results for relevant keyword searches specific to your industry and services.
